Media and Innovation Lab: From Ideas to Impact
Programme Code: ACT260317
Academic Criteria:
– Level of Study: S.3-5 / Grade 9-11 / Year 10-12 students
– English Requirement: Applicants are expected to meet the English language proficiency requirement, with an IELTS score of 6.5 or an equivalent qualification.
Programme Dates: July 6 – July 10, 2026 (Monday to Friday)
Programme Time: 9:30 am – 5:00 pm (HKT)
Non-refundable Application Fee: HKD 100
Programme Fee: HKD 14,000
– For HKU Academy Members will receive an exclusive scholarship of HKD 4,000, which will be automatically deducted from the Programme Fee upon application.
– For Non-Members we will encourage you to apply as soon as possible to secure a 5% Early-bird discount before February 15, 2026
Application Deadline:
– Non-local Students: March 31, 2026 (Tuesday)
– Local Students: May 31, 2026 (Sunday)
Delivery Mode: Face-to-Face
Programme Overview:
The Media and Innovation Lab is a five‑day programme designed to introduce the dynamics of marketing through the power of digital storytelling. Through interactive workshops, real‑world case studies, and guided field visits, students will explore how media shapes brand narratives and influences audiences. Students will experiment with creative tools to craft compelling stories, develop campaign concepts, and design engaging digital content. By immersing themselves in hands-on activities and industry insights, students learn to connect ideas to meaningful impact. The programme concludes with a student-led presentation showcasing their marketing strategy and storytelling skills, developed through teamwork and reflective learning experiences for students.
This challenging and collaborative programme is more than a series of workshops—it’s a launchpad. Students will experiment with cutting-edge creative tools, decode the strategies behind influential brands, and ultimately develop their own authentic voice.
Learning Objectives:
- Apply digital storytelling techniques to communicate marketing messages effectively
- Analyse how media and brands use storytelling to influence audience perception and engagement, drawing insights from real‑world examples and company visits
- Create a mini marketing campaign that incorporates visual, written, and digital storytelling elements tailored to a defined audience
- Present persuasive brand stories using clear communication, purposeful visuals, and compelling narrative flow
Programme Rundown (Tentative):
Programme Instructors
Submit Application: https://actstudentapp.hku.hk/student/login
*If you have any questions regarding the application process, please refer to the Application Guide / ⽹上申请系统 – 申请指南 or email us at talented@hku.hk
Accommodation & Extracurricular Activities – to be released
Visa Application for Non-local Students (required for face-to-face programmes only):
Students without the right of abode in Hong Kong are required by law to obtain a student visa issued by the Hong Kong Immigration Department (ImmD). As the visa application process takes 10–12 weeks, please submit your online application (HKU Student Visa) as soon as you receive your offer from the HKU Academy. For visa-related enquiries, please contact HKU VISA team at Contact Us | HKU Student Visa.
*Students are responsible for arranging their own visa before coming to Hong Kong. The Admissions Office is not responsible for any delay, cancellation, or rejection of student visa applications.
Travel and Medical Insurance:
All students need to have valid travel and medical insurance as a mandatory condition for participation in our programmes. We strongly recommend that students secure their insurance policies well in advance of their departure to ensure continuous coverage.
*Programme Attendance Policies:
Students are highly encouraged to attend ALL classes on time for the duration of the Programme. Please note that according to the University’s attendance and absenteeism policy, at least 80% of the lectures and required classes for each curriculum must be attended.
*Disclaimer:
– Programme fees and application fees are non-refundable.
– Programme contents and formats are subject to change. The programme is subject to cancellation if there are insufficient applications.