The Business of Creativity：an Introduction
Programme Description
This course will introduce students to the mechanism of production, circulation, consumption, regulation and representation of the global creative industries. We will examine the process of commercialization of creativity and culture. We will focus particularly on how cultural products are being produced, branded and reproduced at the industry-level. By drawing examples from a variety of areas such as Korea, China, Hong Kong, Japan, America and Europe, we will demonstrate how the business activities of the creative industries are shaped by and reshaping respective cultural traditions. Our goal is to encourage students to critique the increasingly complex relationship and interaction between culture and commerce.
For programme details, please visit : https://siah.arts.hku.hk/
Programme Details
- Programme Period: July 21 – July 25, 2025, 14:30-17:30
- Target Audience: S3-S6/ Grade 9-12/ Year 10-13
- Delivery Mode: Face-to-Face
Accommodation (HKU)
- Accommodation Programme Code : ACC06
- Hong Kong’s Hall of Residence.
- Check-in date: July 20, 2025
- Check-out date: July 26, 2025
Application and Registration
- Programme Code: GCI2025
- Registration Link: https://actstudentapp.hku.hk/student/login (Non-refundable Application fee: HKD 60)
Application Deadlines
- Non-local students: May 14, 2025 (HKT 23:59)
- Local students: May 31, 2025 (HKT 23:59)
For programme enquiries, please contact :
Tel: 3917 8977
Email: arts.summer@hku.hk